Though it was clear for me that the aim of DOH was to use print materials and FGDs to inform people on family planning, there were areas that were not mentioned or clearly stated. They should have at least mentioned the contents of the print material they were distributing. I find it to vague when they say “Its key messages are on the benefits of the family productivity and fulfilment of basic needs like food security, health and education.” It’s as if family planning is the key to the whole family crisis. Yes it is true that if you plan how many children in your family you would have can actually save both the parents and the children from any financial problems if the parents find that they really do not have the capability of sustaining a family. But it’s as if family planning is the answer to all the problems in the country. If there were specific information like if they have indicated steps on appropriate family planning on their print materials or if they have provided images on the different types of contraceptives (other than the condoms they were giving out) the press release could have been clearer for me. 


As a reader of the press release, it did not really move me to action or convince me that this was something new, innovative, or exciting. As far as I have heard, DOH has been doing campaigns for family planning in the past. Although I have read in the press release that they have change the manner of language in the prints in a more friendlier and familiar manner, they should have at least showed something new, like what the title says. I found the last statements on the article helpful; the one that mentioned on the statistics of married women not informed on family planning. It somehow surprised me and made me think on the issue of informing women on family planning. Overall, the press release made its point on the plans of DOH on informing people about family planning and the medium to be used but the contents of the their new communicating strategy was not clear.




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